In the past decade, online content (particularly vlogging) has become increasingly popular, and there’s no doubt that video content is hot right now. Everyone is jumping on the bandwagon, and for a good reason.
People include videos in their blogs and post them on TikTok and YouTube. They also use them for ads and more.
This article will provide everything you might need to create video content for your blog posts in 2023.
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Table of Contents
7 Reasons to use video on your blog
According to Vimeo Livestream, 80% of people prefer watching a live stream or an online video to reading a blog post. With a statistic like that, you can’t ignore video to engage with your audience.
Easy to consume
Many people don’t have time to sit and read a 30-minute-long blog post, but a short video will do. People watch videos while sitting in traffic, at work, and before bed. Anytime they have a few spare minutes.
Busy people are likelier to share a short TikTok video, an image, or a GIF than a lengthy article. So transforming your blog posts into short videos can help spread your message to a larger audience.
Consistency in creating high-quality video content attracts more users to subscribe to your channel or blog, as they can expect enjoyable content from you later. A study by Forrester found that a one-minute video is worth 1.8 million words.
You can include videos in your blog posts, on social platforms, email campaigns, and other marketing channels. They’re also easy to repurpose. For example, you can take a short clip from a longer video and use it on Instagram Stories or TikTok. You can even direct the traffic and people to your website or any other platform by adding a TikTok link in bio. This will not only help you get more eyes on your business but will also help improve your SEO.
Great for SEO
There are many ways to boost search engine marketing for video content. Google loves videos, so they rank higher in search results than written content. Video content also generates more backlinks and social shares, improving your website’s visibility.
Watching your videos, viewers get a better sense of your personality. It helps to build trust and rapport with your audience so they stay loyal to you and your brand. Additionally, 92% of video marketers confirmed that video content gives them a positive ROI.
Types of videos you should include in your video blog:
No matter what kind of video content you create, you can have a wide range of topics on your video blog. Here are some of the popular ideas to explore:
Video product reviews are a must. You can discuss the pros and cons of the product and its features and include a comparison with similar products on the market. As a result, viewers see the product in action, better understand how to use it, and are more convinced to buy it.
Imagine you are a DIY or a beauty blogger like Karen Sarahi Gonzalez or James Charles. You can show viewers how to do something step-by-step using tutorial videos: how to style your hair, make a piece of furniture, and so on. People love watching video tutorials because they can learn something new and then put it into practice or use it to inspire their unique projects.
Shopaholics, or people who like or need to go shopping, can show viewers their latest purchases. You can provide details about your purchases, including the store, the cost, why you bought the items, and how you’ll use them. It’s a great way to introduce your viewers to new products and brands that might interest them.
Tips and tricks
Being an expert in a particular field means you can share this knowledge with your viewers. You can give them tips that they can use in their everyday lives: for example, a fitness trainer can share information on staying motivated with your fitness goals. That’s what Nike does with their content marketing strategy.
News and updates
The visual presentation of recent news and updates is much better than plain text or speech. You can announce new products, upcoming events, or simple life changes. It’s a great way to keep your audience in the loop and build excitement for what’s to come.
The power of storytelling is undeniable. Have you done something interesting or seen something out of the ordinary? Share it with your viewers. An epic road trip, bungee jumping, or a fantastic new restaurant you tried are all great stories to tell.
If you have happy customers, why not show them off? Testimonials help build credibility and show that you are providing value to your customers. In a short video testimonial, they can mention their experience with your product or service, the benefits, and individual recommendations.
Related Resource: 8 Content Marketing Blogs You Need to See
How to start creating video content for your blog?
Be creative with your format
You can do a traditional talking-head-style video or get creative and use animation, whiteboard explainers, or even a simple slideshow. You can also try a video presentation maker to make engaging video recordings. This creative video style will offer more context and personality to your blog. Not sure where to start? Try looking at other videos for inspiration and see what formats you like.
Include an eye-catching video title
The title of your video is as important as the video itself. After all, it appears in search results and helps people find your video. So spend some time developing a creative and catchy title that accurately describes your video.
Use engaging visuals
Visuals are the most obvious place to start when thinking about making videos for your blog. Engaging visuals can include on-screen graphics, helpful diagrams, or transitions between slides to keep things interesting.
Use music to set the mood
Even if a visual aspect lacks quality, you can create an engaging video by choosing the music style carefully. Pick a song that fits the mood of your video and use it to help tell your story. Don’t forget that many platforms have strict rules about using copyrighted material, so make sure you have the necessary rights or find some good free tracks.
Mind the length
Video content highly depends on the completion rate. If you can explain everything in a minute or less — good for you, but if you have more to say, don’t hesitate to make a longer video. Attention spans are shorter online, so you need to work harder to keep the level of engagement high enough.
Keep it clean
Your video posts should be free of technical issues like poor sound quality or choppy video — such factors often distract viewers. Instead, edit your video to look polished before publishing, and consider investing in good-quality equipment for better results.
Mini-top best tools to create content for video blogs
People use video editing software to create good video content without professional help. Looking to start video blogging? Here are a few tools you should check out:
Movavi Video Editor
Movavi Video Editor helps new content creators or those desperate for fresh content ideas to turn their raw video footage into something beautiful. It’s user-friendly and has many features, making it perfect for beginners and experienced videographers.
From basic cropping, trimming, and rotating to more advanced features like AI upscaling, green screen, picture-in-picture, and slow motion, Movavi Video Editor has everything you need to create outstanding content for your video blog.
Image provided by the author
Openshot is free to use and open source, making it an excellent choice for those on a budget. It features a wide range of video effects, transitions, and titles that you can use to create professional-looking videos. It also has a handy drag-and-drop interface that makes it easy to use, even for those without video editing experience.
Although a basic video editor, iMovie is still an excellent choice for creating simple videos for your blog. It’s easy to use and comes pre-installed on all new Apple computers, making it accessible to many people. The app also has a wide range of templates, themes, and filters you can use to make your video more appealing.
Final Cut Pro
If your budget will allow for it, consider Final Cut Pro. It’s a powerful video editor with many features for high-quality editing. You can also use it to create complex videos with multiple layers and audio tracks. With a professional voice over, your videos will have a compelling narration that captivates your audience. However, the tool may be overwhelming for some users, so search for some tutorials online.
VSDC Free Video Editor
VSDC Video Editor is for content creators looking for a powerful video editing tool. The software includes all the basics of video editing and more advanced features such as color grading, motion tracking, and video stabilization. It’s free to download and use on Windows.
Tips on creating video content for social media:
As with any content creation process, you always want to use it in multiple ways to ensure maximum benefit. For example, creating a video for your blog doesn’t mean you can’t use it on social media platforms too. Social media sharing is one of the best content distribution strategies to expand your reach.
You can post your videos across your social media channels and involve influencers and viewers (ask for their permission first). You only need to copy and post the video URL on your social media page.
Here are some tips for using videos across your marketing channels:
Use SMS marketing
Text message marketing is a great way to share new sales and promotions to your ustomers. Many business text messaging platforms have features that allow you to send videos and photos. This channel has a high response rate, especially with younger generations.
Hashtags help promote video blogs on social media. They make your videos more visible in search results; thus, more people will see them. Surf social media for trending and relevant keywords related to your video content, or use hashtag research tools to find the best hashtags.
Use an attention-grabbing thumbnail
Your thumbnail is the first thing people will see when they find your video on social media. For example, a cooking video should include a picture of the finished dish. Attractive thumbnails encourage people to click and watch your video.
Post at the right time
Timing is everything on social media. Each platform has its own ideal days and times for posting. Of course, this will also depend on your target audience, but Hootsuite has some great research.
Use calls to action
Videos only work if people watch them. Use calls to action throughout your video and the description to encourage people to click on it. You can tweet something like “Check out my new video!” or “Learn how to make a perfect pie crust” – the ideas are endless.
Creating content for your video blog isn’t as complicated as it might seem. Keep things interesting, creative, and engaging. Adjust your video strategy, and you can make videos that’ll help attract new readers and followers while increasing your conversion rate.