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How to Deliver Stellar Content Consistently for High SEO Rankings

April 13, 2022

High-quality content is the most vital aspect when it comes to achieving high SEO rankings.

But creating stellar content is not as easy as it sounds.

You need to brainstorm and draft content that is accurate, helpful, comprehensive, and most importantly, original and error-free.

That’s not all! The content should also be well-optimized for search engines. It should contain crucial SEO ingredients, such as the right keywords and relevant information, that too in a readable format.

The sad part is that it’s not a one-time job.

Whether you are a writer or business owner, you have to maintain consistency in creating and delivering the best content. Every piece of content you publish must help, engage, and answer the search queries of target audiences. That’s the key secret to being the favorite of search engines like Google.

In this post, we have shared six best tips that’ll boost your content quality and speed of delivery to outrank competitors in SERPs.

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#1: Know the Search Intent

Search intent is the purpose for which users go to the search engines. From finding information about products to buying them, their intent can be anything.

But what does it have to do with creating content and SEO rankings?

By understanding your target audiences’ pain points, interests, and data browsing patterns, you can identify what exactly they are looking for.

For instance, if a user searches – “Buy flowers online” in Google, their search intent is clearly finding online platforms or apps to buy flowers virtually. That’s what Google displays in the results.

Here’s a screenshot of Google’s search results for your reference. Observe how a user’s search intent helps Google deliver the best results.

A screenshot of Google's search results for the query - "buy flowers online."

So, creating content based on the search intent of the target audiences is the best way to turbocharge SEO rankings.

Count on tools like BuzzSumo and Ahrefs to identify what type of topics, keywords, and search queries are trending in your niche.

Check out the following screenshot of the Ahrefs tool. Notice how it provides information on search queries. The tool is user-friendly and offers several filtering options to help you identify users’ needs.

A screenshot taken from Ahrefs tool reflecting how to figure out users' intent to create the best content.

Use Ahrefs to find hot topics and create meaningful, relevant, and quality content, saving enormous time and effort.

#2: Create a Writing Schedule for the Entire Week or Month

Once you discover the top trending topics, the next step should be to create a writing schedule for the week or entire month.

The reason?

There are over 1,941,328,290+ websites in the digital ecosystem. That means the competition is massive, and you would need to go the extra mile to beat the competitors. So, refine your search and pick the best topics to create a content calendar. Make sure the topics are relevant to your audience.

As a writer or business owner, this approach may seem draining and intimidating, but the payoffs will be noteworthy. With a content calendar in hand, you won’t have to brainstorm every day for new topics, which can significantly boost your productivity.

What’s more?

A monthly writing schedule will imbibe a sense of realization that you need to do a lot of work, and thus, there will be no room for procrastination. You will be able to stay focused, maintain consistency, and improve your writing skills. So, it’s a win-win from every angle.

But, planning and manually crafting a content calendar needs an enormous time. The best way to move forward is to take the help of technology.

In this age of digital transformation, integrating efficient work automation tools can help you gain an edge, improving accuracy and success rate. No wonder, all leading companies are reinventing their work processes and strategies by implementing SaaS tools.

Here is a list of top content calendar planning tools to consider –

Integrating these tools into your content strategy will ease your workflow, improving speed. You will be able to create more in less time.

#3: Pay Attention to Google’s E-A-T Guidelines

Google says, “Our mission is to organize the world’s information and make it universally accessible and useful.”

This statement, in itself, signifies that Google’s ultimate goal is to help users in the best way possible. So, to ensure providing quality information to users, Google created Search Quality Rater Guidelines, in which they have mentioned that content must contain the following three vital elements –

  • E- Expertise
  • A- Authoritativeness
  • T- Trustworthiness

Here’s a screenshot from Google’s guidelines. Notice how Google considers the E-A-T parameter a significant characteristic of high-quality pages.

A screenshot of Google's Search Quality Rater Guidelines depicting E-A-T as one of the vital characteristics of high-quality pages.

Image Source

Expertise

Content written by a knowledgeable person with expertise in a particular topic or field increases its credibility.

Authoritativeness

Insightful and factually correct content boosts its authoritativeness. It makes the content stand out from the crowd and helps a writer or a website emerge as a thought leader.

Trustworthiness

Maintaining accuracy while explaining any concept helps gain audiences’ trust.

So, content that complies with Google’s E-A-T guidelines has a better chance to rank in Google SERPs.

Here’s what you need to keep in mind for ensuring a high E-A-T score –

  • Do in-depth research on the topic or hire a subject matter expert for help.
  • Focus on addressing users’ queries.
  • Ensure every information is accurate, relevant, and readable.
  • Add SEO elements like relevant keywords, headings, and more for improving content’s reach.
  • Capitalize on recent studies, reports, and data to enhance the authoritativeness of content.  

These tips will ensure that your content aligns with Google’s E-A-T parameters and is valuable for the readers.

#4: Include Visual Elements to Engage the Audience

The vast sea of websites is making it difficult for content creators to grab users’ eyeballs. Their goldfish-like low attention span makes the scenario even worse.

As per a study, a user was able to recall 65 percent of visual information after three days of learning. Whereas, he could only retain around 20 percent of written and spoken information.

The crux?

Visual elements are easy-to-grasp and vital to holding the attention of users. So, adding visual content, such as imagery, videos, and infographics, along with written content can go a long way. They can fuel audience engagement rate, ensuring quality traffic.

Follow the shared steps to get started.

  • Images: Add images that are attractive, unique, and have great clarity. Consider using tools such as Pixabay and Flickr to find high-quality images. With resources like Canva, you can edit the imagery with a few clicks. Here’s a screenshot of its user interface.
A screenshot of Canva's user interface showing the drag and drop functionalities.  

Image Source

All you need is select images and edit them via the drag and drop functionalities of Canva.

  • Videos: Around 87 percent of marketers affirm videos help them achieve a positive ROI. So, leverage the power of videos to multiply your engagement. Consider creating informative, educational videos or testimonials to make your content credible.

Implement tools like Adobe Premiere Pro and Magisto to create professional and engaging videos.

  • Infographics: From statistics, facts, or specific information about a topic, infographics serve as a compelling medium to express thoughts. So, creating high-quality infographics by choosing the right colors, fonts, and images, can help you gain a lot of traction.
  • Meme: Memes are extremely popular. You can find them everywhere across the internet. Why not add them to your content? This way, you can attract a larger audience. But while creating memes, make sure they resonate with the content or add value to the content.

Use meme generating resources like Make a Meme. This website has plenty of images on which you can add text and create your meme. See the following screenshot depicting the cool meme templates it offers.

A screenshot of the Make a Meme website reflecting the meme template options for the users.  

Image Source

So, put on your creative hat to create some cool and relevant memes.

The shared tips will help you generate quality visual content fast. You will be able to maintain consistency without compromising on quality. Whatever form you choose, make sure the visual content is effective enough to form a long-lasting connection with the audience. Keeping this goal in mind will help your content shine and enhance click-through rates.

#5: Automate Your Post Publishing Work

Spending hours to create that perfect piece of content won’t give results. You need to ensure it’s out there on the internet at the right time.

For example, if you have written an article describing the latest marketing trends, you must publish it before it gets too late. The more people see your content that they find readable, informative, and helpful, the more they will develop faith in what you put out there.

They will start giving you preference over others and keep coming back to check out your content. Publishing the content at the right time, thus, can boost traffic and be a game-changer.

As a writer, here’s what you need to do –

  • Create, edit, and proofread the content.
  • Add it to WordPress, Medium, or any other platform you use.
  • Follow the steps, and format the post in a readable style.
  • Preview the post and publish.

While these steps appear easy to implement, repeating them for multiple posts can be challenging. You may miss out on grammatical errors or choosing the right fonts and format. So, to avoid the hassles of publishing content, you can trust SaaS tools like Wordable.

A screenshot of the Wordable website's homepage, showing a video on how to publish using the tool and its top features.

Image Source

Wordable allows you to import content from Google Docs to WordPress, Medium, and HubSpot in one click. It saves your time by offering the following functionalities –

  • H1 the titles and H2 the subheads in Google docs
  • Set page or post metadata
  • Bold the points
  • Drop-in images
  • Apply image alt attributes
  • Import and publish the post in a single click

Implementing this all-in-one publishing tool can be your best bet.

#6: Keep a Tab on Content Performance

By now, you must have already understood crucial strategies that can help deliver stellar content consistently. But implementing these strategies is just the beginning of the game. To ensure you are doing what it takes to be at the top of Google, you will need to measure the performance of your content.

For example, you might be writing about trending topics, but the question is, are you able to achieve the goals? Is the content attracting enough traffic? Is the content valuable?

The answer to these questions lies in the response of your target audience, which you need to observe.

Here are the top KPIs to boost your content strategy.

  • Google Ranking: See where you stand with a rank tracker. If you are not in the top 5, you surely need to improve your SEO game.
  • Bounce Rate: If your visitors leave your website too quickly, the bounce rate will be higher, indicating the content’s quality is not up to the mark. Besides, check whether the images are engaging and the content’s format is readable. These factors also increase the bounce rate sometimes, irrespective of the content’s quality.
  • Traffic and Leads: Observe the number of users visiting your website. Check out the genuine leads that your content is able to pull.
  • Relevant Backlinks: Notice the number of quality and relevant backlinks your content is able to gain.

Try implementing tools like Clicky to get a complete analysis of the content. Notice the following screenshot. Notice how this user-friendly tool offers insights into users’ behavior.

A screenshot of Clicky tool's dashboard, showing real-time analysis of users' behavior.  

Image Source

Use the real-time information to prepare a solid content strategy that helps users and enhances your credibility.

Conclusion

Creating high-quality content is an investment that brings relevant traffic, leads, and ultimately positive ROI. But it takes a good content strategy, the right tools, and most importantly, determination to maintain consistency.

Following the shared tips can help you stay motivated as you begin your journey to reach the top of Google. Besides, all you need is a positive mindset and a strong will to help the readers.

So, go ahead and start creating stellar content for your readers!

Lucy Manole
Lucy Manole is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.
Lucy Manole
Lucy Manole is a creative content writer and strategist at Marketing Digest. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.