WordPress

7 Steps on How to Integrate WordPress Blog into your HTML Website

October 27, 2022

WordPress is still the number one application when it comes to blogging. It powers around 30% of all internet websites today. It was released in 2003 as a basic CMS for bloggers. Today, WordPress has became a practical, versatile, and flexible content creation platform. Despite the rise of other popular blogging platforms, it remains the most preferred CMS for blogging.

How can you turn your WP blog into a website? Or, you already have a website and want to start blogging through WP. Integrating WordPress or any other CMS to your existing website is a simple process that takes only a few steps. You don’t even have to scrap or redo your site from scratch. Our team of expert developers, which includes experienced WordPress, React, Angular, Node, Full stack, and Golang developers, can help guide you through the process of integrating WordPress into your existing site.

With our step-by-step guide, we’ll show you how to effortlessly combine your WordPress blog with your HTML website, while ensuring that your site remains visually appealing, user-friendly, and fully functional.

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Why Add Your WP Blog To Your HTML Website?

Let’s first explore why site owners must add their WP blog to their websites.

To Create a Professional Website

WordPress is still the king of all blogging platforms in 2022. Why? There are two main reasons. First, it’s suitable for all businesses — and second, it’s versatile. You can use WordPress to manage the content of both small and large websites. It works with many kinds of third-party apps, including Wordable. In addition, it can handle different blogs and websites, whether you have a simple portfolio website or a large e-commerce store.

Due to the informative nature of most websites today, it’s not surprising to see more than 75% of business websites have blogs. Furthermore, having a company blog builds credibility and professionalism. Regularly publishing blog posts can increase your brand’s authority and boost traffic.

To Promote Yourself and Show Your Expertise

Introducing your brand and marketing your business to build a community of followers can take some time. A blog is one of the best methods to start yourself and your product or service offerings. It’s also an effective way to show off your knowledge and expertise in your field.

Blogging platforms such as WordPress are great avenues to show the world your skills. It can also be a great place to showcase the many benefits of your service or product. Today, it’s not uncommon to see e-commerce websites with blogs. Even SaaS sites like Zoho Desk create tons of writing and creative content about the service they sell.

To Engage Your Audience

Using your blog to create a long-lasting bond with your prospects is an effective engagement strategy. Not only are you sharing relevant information with your readers, but you’re also positioning yourself as a thought leader in your industry.

Thousands of stores like yours already sell the same product — blogging can be a great way to separate your business from the competition. Blogging gives your business a voice to engage and communicate with your customers.

How Do You Add a WP Blog To Your Website?

Integrating your WP blog into your HTML site can feel intimidating, especially if you aren’t familiar with WP. Working with expert developers can significantly streamline the process of integrating a WordPress blog into an existing HTML website, ensuring a seamless user experience and functional design. We’ll accompany you throughout the process to ensure you use the right tools. You can add your WP blog to your HTML website through this step-by-step guide:

1. Install WordPress Blog on Your Web Hosting Platform

WordPress has become the industry standard for blogging and publishing. For this reason, most web hosting platforms allow users to install WordPress. WP has one of the most intuitive and user-friendly WordPress dashboards out there, making it easy to update your blog regularly.

You can install WordPress to your HTML website in a few simple steps. Web hosting companies might even have a WP database already set up, or an automated setup solution that does everything for you. Web hosting platforms also work 24/7, so you don’t have to worry about site maintenance. As soon as you install WP, you can start blogging right away.

Install WordPress on your web hosting platform.

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You only have to check an option that says “install WordPress automatically.” After doing so, you’ll receive an email containing your WP installer for your web hosting. You can install WP on your subdomain, ex.blog.mywebsite.com, and link it to your homepage. You can also install WP in a folder and add a link to your primary website. This step also allows you to keep almost everything from your existing site. After installing WordPress, don’t forget to set it up and customize it properly before launching your site.

2. Choose a Blog Name and Edit the Theme

Next, choose a blog domain name. A good blog domain name is essential when you’re starting a new website. Of course, if you already have one, you should keep your current blog domain (to prevent confusion) or create a new one (if you wish to rebrand). Creating a blog name can be tricky. You want your blog name to be easily remembered and related to the topic you’ll be covering.

For paid WP users, they can have a friendlier and more professional domain name without the “wordpress.com” at the end. This setup is possible if you already have a well-established website name and regular visitors. Changing the domain name is risky as it might lead to traffic loss.

Decide on a good blog domain name.

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Don’t underestimate the power of good web design. Your blog’s design is a direct reflection of your business. This is why having an amateur-looking blog can hurt your brand. Your website can be your first impression with your client or customer. So, as you integrate your WP blog into your website, don’t forget to edit the themes so that it matches the rest of your existing HTML site.

3. Create a New WordPress Page

After choosing your blog name and theme, it’s time to create a custom homepage for your blog. Most personal blogs don’t have a custom homepage, a custom homepage should be a priority if you want to be seen as a professional website.

Pages should include content that is not “time-dependent.” It should display information the audience wants to learn about your business upon opening your site. Pages also don’t require any social sharing buttons. WP uses a hierarchy system to organize pages.

Aside from a homepage, your website should have several other pages. You can create WordPress pages for your services, portfolio, features (if you own a software program), contact, about, etc.

4. Create a Posts Page

Another essential WP page you have to include in your HTML website is your “Posts Page.” WordPress automatically labels your blog page as a “Posts Page.” But you can always change the appearance of this page depending on the WordPress theme you choose. You should also create a title for your WordPress blog posts page. Most websites call their posts page just “Blog,” but you can name it whatever you like as long as it’s clear to all your audience.

Add New Post page on a company's WP dashboard.

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Your Posts Page is where you’ll put all the content you create. Unlike pages, posts are content that is usually fresh and time-specific. This means each post is dated and displayed in the latest order. They’re sorted by categories and can be shared on social media. An effective blog site should have a posts page that publishes content regularly (once a month or a week).

5. Set Up Your Menu Links

Once you’ve created your blog pages, set up your menu to match them. It would help if you link your menus to your WP blog’s vital areas. You can do this in the WordPress panel from the “Appearance” and “Menu” tabs.

Aside from making your website understandable, menus help users navigate your website seamlessly. It’s how your readers find content and navigate your site. A blog site with poorly organized menus can turn off readers. It can also affect your SEO.

WP-admin is a robust platform that can help you customize, reorder, and edit your menu links. Menus can be edited from the “Appearance” > “Menus,” which can be found on WP admin. Menus can contain links to your blog posts, pages, and other types of content on your website. You can also create drop-down menus for a better organization if you have several categories.

6. Publish the Page

Once everything is correctly set up, you can now proceed to publish your WP blog on your website. In WP, you can save your page as a draft or publish it. Saving the page will allow you to edit and make changes later on before you decide to publish. WP also has a preview button where you can see your page’s appearance after it’s published. If you wish, you can also edit additional information related to your post using the custom field found near the publish button.

Integrating your blog into your website will mean more exposure to your content. Now, your website visitors and readers can access your blog content. It can also be the gateway to more traffic to your site.

Allow readers to access your content by publishing the page.

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Regularly publishing pages and posts is also a great way to improve your SEO and engagement. Don’t forget to include all the necessary WordPress plugins to make your blog more special. WordPress has tons of plugins that can optimize your blog for SEO. You can also add features to your WordPress sites, such as galleries, survey forms, shopping carts, and more.

7. Start Blogging!

Congratulations, you’ve now published and set up your WP blog into your HTML website. The last step is to begin your blogging journey. Anyone can start a blog as long as they have something to write and share with the world. You can start a blog about cats or a review site discussing survey tools comparison. The possibilities are endless!

WP makes it easy for you to get started on content creation. The features in WP are also built and optimized for your site’s growth. There are also powerful statistics that you can view to see your blog activity and reader stats. Or features that allow you to embed video, media, or embed code to allow any form of content on your site.

What are The Common WP Blog Mistakes to Avoid?

WordPress is an astoundingly versatile and powerful platform that you can use to make blogging convenient and easy. However, it’s not perfect. And many people seem to run into some common issues. So why not improve on it? Consider hiring a WordPress website developer. They can help you complete this task professionally. Nevertheless, here are some of the common issues, along with things you can do to prevent them from happening to you.

Not Backing Up Your Site – Each time you make a major change to your site, make a habit of doing an offset backup to prevent losing data.

Not Using Posts and Pages Correctly – A lot of WP beginners tend to use the posts page for key web pages and then use the pages for their blog content. It’s crucial to clearly differentiate the two before publishing content on your WP. Basically, posts are used for content on your blog page. Pages are static content that holds vital information about your website.

Not clearing caches can prevent readers from seeing new changes on your site.

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Not Clearing Cache – Caching on websites is the best way to decrease loading times and drive more traffic. WordPress is known for having a ton of free cache plugins. However, they also present some minor issues. For example, not clearing caches can prevent your visitor from seeing updates you’ve made on your site, and that includes those users who browse via a mobile device.

Choosing the Wrong Theme -WordPress has thousands of themes for all kinds of websites. Whether you’re starting a news site, an e-commerce store, or a business website, there are themes for you. These themes work best based on the type of content you’ll be publishing.

When choosing themes, it’s always essential to prioritize design before appearance. It would be best if you also used only safe themes. Free themes can often contain malicious codes that intruders can use to hack your site. If you’re modifying themes, it’s safer to change child themes instead of the parent theme.

Ignoring WP Updates – Updating your WP is critical to ensuring your site looks and works properly. Many updates also include new features and plugins that improve your site’s navigation, appearance, and security.

Make Blogging a Breeze With WordPress

WordPress is the perfect platform of choice for bloggers as one of the most intuitive and user-friendly software. With WordPress, you can spend less time formatting and more time writing and polishing your work. So, if you’re serious about starting a blog, integrating your WP blog into your HTML website is one of our highly recommended solutions.

Kelly Moser
Kelly Moser is the co-founder and editor at Home & Jet, a digital magazine for the modern era, and content manager at Login Lockdown. She’s also an expert in freelance writing and content marketing for SaaS, Fintech, and eCommerce startups.
Kelly Moser
Kelly Moser is the co-founder and editor at Home & Jet, a digital magazine for the modern era, and content manager at Login Lockdown. She’s also an expert in freelance writing and content marketing for SaaS, Fintech, and eCommerce startups.