Content Crafters

Best Content Agencies

February 14, 2023

Here at Wordable, we care a lot about content. And we’re not alone in that.

The entire marketing world is nuts for content in all forms. Whether it’s written blog posts, videos, social media posts, infographics, or podcasts, we know that content is how you take a business and put it in front of its audience.

You know who else knows that?

Everyone else — including all of your biggest competitors. So if you’re not producing content, or you’ve been slacking on content generation, then it’s time to redouble your efforts.

But you’re a busy professional with a lot on your plate. You don’t have the time to dedicate to all of this content creation. And even if you did, you’re not an expert, so who even knows if you’re doing it right?

Great questions. Let’s answer them.

Firstly, you don’t need to drive yourself crazy creating content. There are people who can do that for you. They’re called content agencies, and there are about a million of them out there.

I know what you’re thinking. Sifting through the multitude of content agencies out there to find the perfect match sounds just as time-consuming as producing all that content yourself.

That’s why we’ve created this article. We’ll break down the ten best content agencies in the marketing world (and why working with one of them could be a gamechanger for your business).

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Why work with a content agency?

There’s a reason why 82% of marketers use content marketing.

It works.

A whopping 70% of B2B content marketers have stated that they can prove content marketing has improved their lead generation and customer engagement efforts.

So, you know that you need it. But you need many things to make for a successful business, a lot of which you can do in-house. So why do you need to work with a content marketing company?

Well, content marketing is a lot of work, and it takes a lot of time. You might think that it’s easy to pop out three blog posts per week along with video content and a podcast, but it’s nowhere near as quick and easy as you’re thinking.

The average 2,000 word optimized blog post takes a total of six hours to write (and this one took over seven). So, if you’re writing three blog posts per week, that’s about 18 hours of your week gone to blog writing. With four weeks in a month that brings you up to 72 hours per month and 864 hours per year.

And that’s just blogging. There’s also social media marketing, video production, image editing, plus distribution.

So couldn’t you just hire someone in-house to do it?

That’s certainly an option, though it’s an expensive route to take.

The average content marketing manager in the United States makes $92,475 per year.

Content manager

That’s not even including the cost of benefits and bonuses. So you’re looking at a six-figure investment to manage the production of your content in-house. And that’s if you want a content team of only one person. If you need a whole team, say a team of three content marketing specialists working with your content manager, you should know that the average content marketing specialist makes $71,490 per year.

That brings the total cost of your team up to $306,945 per year, plus benefits.

Maybe it’s a good idea to look at some more options, eh?

Here are our ten picks for the best content agencies today.

The best content agencies in 2023

1. Codeless

Codeless is, far and away, our number one choice when talking about content firms. This systems-driven team of specialists drives business growth through the creation of long-form high-quality content produced at volume.

But Codeless isn’t just creating content at random. Every punctuation mark on every piece of content is placed according to careful planning and research that’s backed by content strategies tailored to individual clients. These strategies cater to each client’s specific brand voice and target audience.

Codeless specializes in content strategy, production, digital PR, and video production services, which can make up an aggressive and effective content marketing plan.

This remote team of specialists from all over the world has had great success in the SaaS, B2C, finance, and tech industries. Its quality team of writers, content planners, and editors all work hand in hand to produce the best possible content, all optimized for search.

Take the finance app EarlyBird, for instance. It went from having no readers to an audience of 50,000+ in just 15 months by working with Codeless.

Codeless has been featured in Forbes, The New York Times, Business Insider, and more big-name publications.

2. Eucalypt Media

Eucalypt Media is a content firm that has been around since 2007.

It takes an individual approach to content marketing for all clients, preserving the stories and personalities of the brands it works with.

The team over at Eucalypt Media performs content audits and provides strategic consulting services that help them identify the specific messaging, tone, and unique buyer personas associated with clients.

The company also performs a competitor analysis before creating a content plan. This allows Eucalypt Media to see what client competitors are doing (and not doing) to effectively create a plan that targets any weaknesses.

Content marketing plans are available for early-stage startups, SMBs, educational institutions, and nonprofit organizations. A la cart and executive services are also available for mid to enterprise-level companies.

3. Content Harmony

Content Harmony is a content agency specializing in producing and promoting targeted content.

It meets these objectives for clients by using email marketing outreach efforts, paid media, and search engine optimization (SEO).

This is a company that has been working in the content marketing industry since 2009, when it was based in Seattle. Now, Content Harmony has a remote staff that works all over the U.S.

Content Harmony has also moved beyond content marketing and into the Sass industry, launching content marketing software designed to streamline content research.

This company was named Clutch Research’s Top SEO Firm, Content Marketing Agency, and Top Digital Marketing Agency for 2017.

4. Scripted

Scripted is a service that matches freelance writers with organizations that need content. It’s a marketing agency that almost operates like a temp agency, matching you with skilled writers who can expertly craft the content you need.

This company uses membership-based pricing, wherein clients will order content from writers and get both revisions and a content review.

The content is purchased on a per-project basis, and clients have to review and accept everything produced to ensure standards are met. You’ll only ever pay for the content you love when working with Scripted.

This service has been used by some large enterprise-level organizations, including Eventbrite, LinkedIn, and L’Oreal.

Enterprise-level services offered by Scripted include content strategies, content creation, analytics, and account management.

5. Brandpoint

Brandpoint is a content agency that structures content marketing with Entrepreneurial Operating System (EOS).

It splits content development into four important components:

  • Evaluate
  • Plan
  • Create
  • Measure/optimize

Brandpoint works with clients throughout the entire process, keeping them in the loop from beginning to end.

This company creates, designs, and distributes content, so it’s a full-service content marketing firm.

Brandpoint even has a SaaS content marketing platform called BrandpointHUB, which streamlines content creation and collaboration over your content marketing efforts.

Brandpoint has been around since 1996, so it’s one of the older and more seasoned content agencies on this list.

6. Verblio

Verblio is a subscription service with a huge pool of writers.

When you sign up for Verblio’s content services, you’ll be able to post the topics that you want content written on. Then, more than 3,000 writers will be able to choose your projects based on their unique interests and experience.

For instance, if you’re a law firm, a writer specializing in legal blogging can pick up your content order.

The writers then submit drafts that clients can choose from. Payment is only taken from clients for approved drafts. You can also leave feedback for the writers, ensuring that each piece of content improves.

You’re not locked into a specific price point either. Your subscription price goes up or down every month, depending on your specific content needs.

Proofreading, SEO, and photo selection add-on services are also available.

The Verblio Complete service pairs you with HubSpot Inbound-certified account managers who will help guide you through your content needs.

7. Brafton

Brafton is a large content marketing firm based in North America, Australia, and New Zealand.

It’s a huge full-service digital marketing agency specializing in content strategy and creation.

When working with Brafton, you’ll be able to get blog articles, email campaigns, white papers, case studies, and ebooks as part of the service.

There is even an option to receive asset design and video production.

Brafton produces a regular podcast that’s called “Above the Fold.”

8. Influence & Co.

Influence & Co. describes itself as a results-based content agency.

It focuses primarily on lead generation, thought leadership, sales enablement, and SEO.

It’s important that all content feel authentic to the client it’s being made for, so Influence & Co. actually works with client marketing teams to truly understand the brand voice and inject more authenticity into every piece.

This company uses proprietary content marketing software and has an in-house content team to serve its clients better.

Some major past clients of Influence & Co. include Microsoft, American Airlines, and Dell.

9. Fractl

Fractl is a growth marketing agency. This is a company that seeks organic search engine growth for clients.

Organic growth speaks to the ability to be discovered on a Google search engine results page, or SERP. If your site is visible on page one of Google, more clients will click through to it, and you’ll receive more organic website growth.

Fractl uses data-focused reports and on-site content combined with technical SEO and digital PR to achieve content success.

10. The Content Bureau

The Content Bureau is a B2B content agency. It’s a female-owned business and comprised of a team that is 90% female.

It has been in business for 20 years. In that time, The Content Bureau has sharpened its aim toward advancing thought leadership through B2B marketing assets.

It does this by creating downstream marketing assets that will attract new prospects.

This includes email marketing, messaging, PDF creation, presentations, and web writing services.

Some major names that have taken advantage of The Content Bureau’s services include Microsoft, PayPal, the Royal Bank of Canada, and Adobe.

Wrap Up

Content is the backbone of a successful marketing campaign, but you don’t have to spend hours upon hours of your workweek generating and distributing that content. Likewise, you don’t have to spend hundreds of thousands of dollars hiring an in-house content team.

By reaching out to one of the wide range of services on this list, you’ll be able to find a content agency that understands your needs and works with you and within your budget to generate the best content possible.

Reap the benefits of powerful digital marketing services by working with the content agency of your dreams.

Kevin Kessler
Kevin J. Kessler is a published author of five fantasy novels, a professional wrestler, and a puppeteer (not all at the same time). Kevin is a content writer at Codeless.
Kevin Kessler
Kevin J. Kessler is a published author of five fantasy novels, a professional wrestler, and a puppeteer (not all at the same time). Kevin is a content writer at Codeless.